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Global Personalized Nutrition Market

Global Personalized Nutrition Market

Global Personalized Nutrition Market

Dublin, Dec. 12, 2022 (GLOBE NEWSWIRE) — The “Personalized Nutrition Market by Product Type (Active Measurement and Standard Measurement), Application, End Use (Direct-to-Consumer, Wellness & Fitness Centers, Hospitals & Clinics, and Institutions), Form and Region – Global Forecast to 2027” report has been added to’s offering.

The global personalized nutrition market size is estimated to be valued at USD 11.3 Billion in 2022. It is projected to reach USD 23.3 Billion by 2027, recording a CAGR of 15.5%, in terms of value.

Report Attribute


No. of Pages


Forecast Period

2022 – 2027

Estimated Market Value (USD) in 2022

$11.3 Billion

Forecasted Market Value (USD) by 2027

$23.3 Billion

Compound Annual Growth Rate


Regions Covered


By product type, active measurement is projected to account for the largest market share during the forecast period

Based on product type, the active measurement segment is projected to account for the largest share of the market during the forecast period. Rising health concerns have encouraged people to adapt to personalized and specific diets, such as keto, paleo, and plant-based diets, which are projected to drive the demand for personalized nutrition programs. Moreover, changing lifestyle patterns have led adults to use apps for personalized nutrition. These factors are projected to drive the demand for active measurement tools in the personalized nutrition market.

By application, the standard supplements segment is forecasted to account for the largest market share during the review period

Shifting consumer demands are encouraging health-enriching choices, which provide an opportunity to develop personalized solutions for addressing health issues. Consumers seek to obtain tailor-made solutions as a part of their daily routine. With the changing consumer preferences, the demand for dietary, nutritional, and food-based supplements is projected to remain high.

By end use, the direct-to-consumer segment is forecasted to account for the largest share in the market

Consumers are becoming aware of their body type and are curious to know about the solutions available. The adaptability among consumers for personalized nutrition and changing requirements are some of the major factors that are projected to drive the growth of the direct-to-customer segment in the personalized nutrition market.

By form, the tablets segment is forecasted to account for the largest market share during the review period

The compressibility of tablets ensures that they can hold more nutrients than a capsule while being compact and providing long-lasting benefits. Moreover, tablets can be crushed and mixed into a drink for those who cannot swallow pills. These factors drive the growth of the segment in the global personalized nutrition market.

North America is projected to account for the largest share in the personalized nutrition market during the forecast period

The rising incomes in North America will contribute to the increasing buying power of consumers, which, in turn, will enable them to purchase personalized diets according to their preferences. The region is witnessing increased obesity rates, which is further projected to drive the demand for personalized nutrition. Hectic and busier lifestyles have encouraged consumers in the region to move toward dietary supplements tailored to their specific needs.

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities for Players in Personalized Nutrition Market
4.2 Europe: Personalized Nutrition Market, by End Use and Country, 2021
4.3 Personalized Nutrition Market, by Product Type
4.4 Personalized Nutrition Market, by End Use and Region
4.5 Personalized Nutrition Market, by Application
4.6 Personalized Nutrition Market, by End Use
4.7 Personalized Nutrition Market, by Form
4.8 Personalized Nutrition Market Share, by Country, 2021

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers Shift in Consumer Preferences due to Rise in Health Awareness Rising Geriatric Population Growing Trend of Digital Healthcare Increasing Obesity Rates Worldwide
5.2.2 Restraints High Cost of Personalized Testing and Nutrition Plans High Cost of Personalized Supplements
5.2.3 Opportunities Increasing Innovations and Advancements in Technologies Collaborations and Strategic Partnerships Present Growth Opportunities for Manufacturers Consumer Awareness About Micronutrient Deficiencies
5.2.4 Challenges Stringent Regulatory Policies

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.2.1 Sampling
6.2.2 Testing and Assessment
6.2.3 Interpretation & Recommendation
6.2.4 End-Users
6.3 Pricing Analysis
6.4 Ecosystem Map
6.4.1 Personalized Nutrition Market Map
6.5 Trends/Disruptions Impacting Buyers in Personalized Nutrition Market
6.6 Technology Analysis
6.7 Patent Analysis
6.8 Porter’s Five Forces Analysis
6.8.1 Degree of Competition
6.8.2 Bargaining Power of Suppliers
6.8.3 Bargaining Power of Buyers
6.8.4 Threat of Substitutes
6.8.5 Threat of New Entrants
6.9 Case Studies
6.9.1 Combining Ava’s Digital Health Platform with Dsm’s Expertise
6.9.2 Wellness Coaches Usa, LLC. Offered Nutrition Services to Corporate Clients
6.10 Key Conferences & Events in 2022-2023
6.11 Key Stakeholders and Buying Criteria
6.11.1 Key Stakeholders in Buying Process
6.11.2 Buying Criteria

7 Key Regulations for Personalized Nutrition
7.1 North America
7.1.1 Canada
7.1.2 US
7.1.3 Mexico
7.1.4 European Union Regulations Asia-Pacific China India Australia & New Zealand
7.2 Tariff and Regulatory Landscape
7.2.1 Regulatory Bodies, Government Agencies, and Other Organizations

8 Personalized Nutrition Market, by Product Type
8.1 Introduction
8.2 Active Measurement
8.2.1 Growing Awareness About Customizable Nutritional Solutions
8.2.2 Apps Busier Lifestyles to Drive Demand for Apps
8.2.3 Testing Kits Advancements in Genetic Profiling Technologies to Drive Demand for Testing Kits
8.2.4 Programs Increased Preference for Diet Plans to Drive Demand for Personalized Programs
8.3 Standard Measurement
8.3.1 Rising Health Awareness to Drive Demand for Standard Measurement Plans

9 Personalized Nutrition Market, by Application
9.1 Introduction
9.2 Standard Supplements
9.2.1 Growing Awareness About Nutritional Deficiency and Customizable Solutions
9.2.2 Health Nutrition Increasing Awareness About Healthier Lifestyles to Drive Demand
9.2.3 Sports Nutrition Growing Need for Sports Enthusiasts to Improve Athletic Performance to Drive Demand
9.3 Disease-Based
9.3.1 Changing Lifestyles and Customized Solutions to Prevent Diseases to Drive Growth
9.3.2 Lifestyle Dietary Habits Affecting Consumer Lifestyles to Drive Demand for Personalized Nutrition
9.3.3 Inherited Growing Trend of Genetic Testing for Personalized Nutrition to Drive Market

10 Personalized Nutrition Market, by End Use
10.1 Introduction
10.2 Direct-To-Consumer
10.2.1 Increasing Demand for Nutritional Supplements to Drive Growth
10.3 Wellness & Fitness Centers
10.3.1 Rising Health-Conscious Population to Drive Demand for Personalized Nutrition
10.4 Hospitals & Clinics
10.4.1 Preventive Healthcare in Hospitals and Clinics to Drive Market
10.5 Institutions
10.5.1 Growing Demand for Personalized Programs to Improve Efficiency and Productivity of Individuals

11 Personalized Nutrition Market, by Form
11.1 Introduction
11.2 Tablets
11.2.1 Longevity of Tablets to Drive Market
11.3 Capsules
11.3.1 Rapid Absorption of Nutrients Through Capsules
11.4 Liquids
11.4.1 High Absorption of Liquids to Propel Market Growth
11.5 Powders
11.5.1 Easy Release of Active Ingredients to Drive Usage of Powder Form
11.6 Other Forms
11.6.1 Relatively Low Cost of Soft Gels to Drive Market

12 Personalized Nutrition Market, by Region

13 Competitive Landscape
13.1 Overview
13.2 Market Share Analysis, 2O21
13.3 Strategies Adopted by Key Players
13.4 Revenue Share Analysis of Key Players
13.5 Company Evaluation Quadrant (Key Players)
13.5.1 Stars
13.5.2 Emerging Leaders
13.5.3 Pervasive Players
13.5.4 Participants
13.6 Product Footprint
13.7 Startup/Sme Evaluation Quadrant (Other Players)
13.7.1 Progressive Companies
13.7.2 Starting Blocks
13.7.3 Responsive Companies
13.7.4 Dynamic Companies
13.8 Product Footprint
13.9 Competitive Scenario
13.9.1 Product Launches
13.9.2 Deals
13.9.3 Others

14 Company Profiles
14.1 Companies with Tech Partnerships
14.1.1 Basf Se
14.1.2 Dsm
14.2 Companies with Tech Capabilities
14.2.1 Herbalife Nutrition Ltd.
14.2.2 Amway
14.2.3 Dnafit
14.2.4 Wellness Coaches Usa, LLC.
14.2.5 Atlas Biomed Group Limited
14.2.6 Care/Of
14.2.7 Viome Life Sciences, Inc.
14.2.8 Persona Nutrition
14.2.9 Balchem Corporation
14.2.10 Zipongo, Inc.
14.2.11 Dnalysis
14.2.12 Welocity Genetics Pvt Ltd.
14.2.13 Daytwo Inc.
14.2.14 Mindbodygreen LLC.
14.2.15 Biogeniq Inc.
14.2.16 Helix
14.2.17 Segterra, Inc.
14.2.18 Metagenics, Inc.
14.2.19 Baze
14.2.20 Gx Sciences, Inc.
14.2.21 Nutrigenomix

15 Adjacent and Related Markets

16 Appendix

For more information about this report visit


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